Manga Downloading cell phone with a can of coffee

One of the most consumed in Japan is undoubtedly the canned coffee , so it is very common promotional campaigns generated the most curious in this business environment. This time Roots has been the brand that offers a unique promotion.
In each coffee can Roots is a code for the phone that allows your buyer to download a manga from over 100 titles available. So any customer of Roots, you can enjoy while drinking his coffee adventures of One Piece, Dragon Ball, Bleach or Naruto. The numbers are renewed twice a week, which means having to buy more coffee to see how the story goes.
The main consumer of canned coffee is the salaryman, but with this promotion Roots wants to attract younger people to create a new generation of consumers.



































