Now that it's time for sales, I would like to talk about the Fukubukuro.
Fukubukuro The word is formed by: Fuku which means fortune and bukuro which means bag, which has made ​​this word mean something like the bags of fortune. These bags are sold in almost all establishments in Japan the first day of the year, even in some places they put other things in rebate.
These bags of fortune are bought without knowing what they contain within them, but I promise that stores the value of what is in the bag is much larger than it really the customer pays (in some cases more than 50%) .
To give an example, we could put the case of a clothing store where you could Fukubukuro to sell for about 10000 yen, but the establishment is doing major advertising campaigns that the contents of these bags is priced between 25000 and 35000 yen . The trick of course is that the clothes in these bags there will be last season or clothes that have not been able to sell very well and of course you can not choose what is inside. Moreover, whichever is last season does not mean that such pledge is not expensive. In case of a clothing store, the only thing you can choose is the size.

These bags are sold the first day of the year, where there are many people doing lines on day 1 or January 2 to avoid running out Fukuburo in the most prestigious brand stores, where the value of the objects inside the bags can be really expensive.
This sale of stock of wealth to be used for stores to dispose of items of last season, so do to attract customers in the sales, as in some shops the sales begin when the promotion is over Fukubukuro .

This Fukubukuro the bags which dates back to the Meiji era, where a famous shopping center called Matsuya Ginza began with this promotion.

In this picture you see all the shops in a shopping center with Fukubukuro, Fukubukuro number you have and the price of these. To buy before they sell out!

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