Lotteria a restaurant in South Korea

Although its name may seem otherwise, Lotteria is a chain of Japanese fast food popular in Japan, South Korea and Taiwan. It is owned by food giant Lotte , known for its line of candy and snacks .

Its first store opened in Ueno, Tokyo, in 1972 and is considered the direct competitor of McDonald's in Asia. Even the menu is very similar. But the sets burger chain Lotteria American, is certainly his famous Shrimp Burger. It is so successful that even McDonalds has been forced to include a shrimp burger between their product offerings.

Shrimp Burger

In South Korea is more popular in Japan and has become a true giant, has 45% market share and on the heels of the very same McDonalds. In Korean restaurants mimic the Western burger, but distinctly Korean style gives it a pop.

Lotteria changed strategy and began to offer products more healthy, free of saturated fat and wrapped in green materials, becoming a reference for other fast food chains worldwide.

So if you see a local Japanese Lotteria think not to buy tickets gambling, but rather Japanese-style hamburgers.

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Photos: collodion , roboppy , kinsiekins , thegoodstuff , yamknet , thegoodstuff

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